About Us

Solutions for Growth. Connections for Success.

The Modern Tire Dealer Training and Education Network (TEN) is the next step in the progressive evolution of what was called Dealer Strategic Planning 20 Group (DSP 20 Group), the industry’s first tire dealer-exclusive program, founded in 2007.

Even before the COVID-19 pandemic changed the very makeup of our economy (and exposed many small businesses across the country to how unprepared they were to weather a figurative storm), the automotive industry has seen colossal changes in recent years with the advent of new technologies, the sophistication of vehicles, and the increased demands on businesses to invest in tooling, equipment and training. Every year, it seems, it becomes increasingly more difficult to remain competitive and profitable, and the days of “sitting in your own island” are long gone.

TEN has evolved to meet these demands, offering a holistic, all-encompassing approach to training, peer-to-peer networking, and education unmatched in the industry. Now part of the 10 Missions Media family, TEN exists solely to help you improve your business, your quality of life, and the lives of all those you impact. Our only goal is to help you achieve yours.

About 10 Missions Media


10 Missions Media is the leading print and digital media publisher in the automotive aftermarket, producing the industry’s most progressive brands— Modern Tire Dealer, ADAPT, Auto Service Professional, FenderBender, National Oil and Lube News, and Ratchet+Wrench.

With all its work based on its 10 core, founding principles, 10 Missions Media aims to share strategies and offer solutions that help improve the businesses and the lives of all those it reaches.